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Despite the best efforts of some advertisers, we still see stereotypes in the media we consume, especially ads. However in Britain, there’s an entity called the Advertising Standards Authority that doesn’t have the authority to ban offending ads but can recommend that certain campaigns be pulled. Please read the article on this topic called Why the U.S. Ad Industry Will Never Regulate Gender Stereotypes (https://www.adweek.com/brand-marketing/why-the-u-s-ad-industry-will-never-regulate-gender-stereotypes/) In the article Gina Grillo, president and CEO of The Advertising Club of New York, states this type of “advertising regulation” wouldn’t fly in America: “U.S. consumers vote yay or nay at the cash register. It’s a new world, and companies that are delivering outdated stereotypes are no longer resonating.”
BUT do you agree with Grillo? Are stereotypes still prevalent in the media we consume, not just in ads but media in general? Use evidence and cite sources. We want more than an opinion. read: https://www.adweek.com/brand-marketing/why-the-u-s-ad-industry-will-never-regulate-gender-stereotypes/
