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1. Amazon .Co is the Name the global brand/organization and briefly describe its products and activities.
2. What does it mean to be a global organization? Why is your chosen organization global?
3. There are many factors that could trigger an organization to expand across international boundaries. Discuss these factors and link your discussion to
your chosen organization.
4. Discuss the main success factors of the global brand. What is its marketing strategy, competitors and competitive advantage?
5. Discuss the concept of globalization vs. customization and the measures taken by the global brand to recognize that offerings and communication should
be adapted to local preferences and conditions. Support your answer with solid examples and Link to the theories discussed in the course material.
6. Discuss the ethical considerations for the global organization. Support your answer with solid examples and Link to the theories discussed in the course
material.
7. Discuss the post COVID-19 challenges and opportunities for the organization.
