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Question 1. What does it take for TRIPBAM to deliver its value proposition?
Question 2. TRIPBAM has pivoted to B2B. Do you agree with this move?
Question 3. What would be your current strategic priorities if you were Reynolds?
Question 4. Calculate the change in the value of the IS services based on Case B, Figure 8.3., using the Total Value Created (TVC) model found in Chap 7. How did customer willingness to pay (CWP) change over time? What was the impact of supplier opportunity costs (SOC)?
Question 5. What would you do to ensure that TRIPBAM continues to be a viable company in 2023? Do you feel the IS business model “settled on” by TRIPBAM (Case B) during the pandemic is agile enough to respond to future conditions?
