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This week we were asked to discuss the theoretical framework we plan to use for our paper. According to Vinz, the “theoretical framework defines the key concepts in your research and proposes relations between them,” (2015). The theory behind the concept of having enough inventory to meet customer demand during the holidays is there will be higher customer satisfaction. With higher customer satisfaction, customers are more likely to return and become repeat customers. According to Priniotakis & Argyropoulos, “holding the right amount of inventory can increase business performance by reducing the response time to customer demand which results to higher customer satisfaction,” (2018). The final project will rely on data to predict future demand, to provide customer satisfaction. The relations the theory aims to observe is the overarching correlation between inventory, customer satisfaction, and return customers.
