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Design and assess the process of developing a new product for the global marketplace.
Take a new product idea and carry the new product through a new product development process for the global marketplace. You may have to use your imagination in certain phases. The writing assignment should include the followings:
Please describe the product and how it works? (50%)
Do you think your product has a chance of success? What factors would be critical to the success of the product? (30%)
What additional information do you need to be able to make the idea work? Where would you get the information? (20%)
