Our orders are delivered strictly on time without delay 
As you have probably experienced yourself in the last 10 years, Virtual Reality (VR) and Augmented Reality (AR) are everywhere, including on television, social media, cell phones, video games, the internet, and all forms of entertainment. With all these new modes of entertainment and communication came the formulation of VR marketing campaigns to influence and persuade consumers to purchase a company’s products and services.
According to Sadamail Jayawardena, Thaichon, Quach, Razzaq, and Behl (2023), “the use of social media can help you engage an audience and build a stronger brand” (p. 1). That is why you see so much advertising in social media apps, such as Facebook and Pinterest. This type of advertising is increasing in credibility as consumers see the potential for a product via experiencing a simulation preview rather than a realistic preview. So, the question becomes, do VR or AR advertisements persuade consumers to purchase a product or service?
Your First Post
Your task for the Module 4 discussion is to research three online videos of the ways to use VR or AR in marketing. (There are some videos available in the Optional readings for Module 4 content or you can find additional ones of your own choosing.)
In an original post of 200 words to include at least one scholarly and peer-reviewed source (cited and referenced per APA, current edition), respond to the following questions:
What type of advertising did you view, AR or VR?
Describe the 3 videos that had the greatest impact on you and then explain why they impacted you.
Were you persuaded to make a purchase of any of the products you viewed videos of?
Provide a link at the end of your initial response for the video used for this discussion assignment that you felt was the most persuasive.
