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Power of persuasion has been carefully studied for decades. Whether this be for business, romantic, social, or personal purposes, persuasion serves as a method deployed in order to reach an outcome deemed necessary. One route to persuasion is through fear appeals: messages that are intended to arouse fear in the recipient (Branscombe & Baron, 2017, p. 188). This way, the fear convinces people to act in a certain way. Another persuasion tactic is name similarity. It induces self-referencing with a corresponding increase in the processing of information with which the name is associated (Howard & Kerin, 2011, p. 64). Through the connection between themselves or another name they are familiar with, there is a persuasion.
An example that uses mostly fear but also some name similarity tactics would be the Denver Polices public service announcement and request for feedback on crime rates (Arenas, 2023). They were using the power of the fear of crime to persuade individuals to give honest feedback. Through this honest feedback there would be an assumption changes can be made to better the Denver area and lower crime rates. Race, gender, age certainly are a factor in any situation that involves a community, but this PSA may be most closely related to the topics socioeconomic status and race/ethnicity. The polices message in the PSA on crime may not appeal to (or persuade) certain communities who are poorer to participate. They may need more than just fear and name similarity to persuade poor or non-white communities that are often at odds with the police. There is no similarity between some communities and police; thus, no persuasion. What do you think would be a good tactic that the police could use to persuade communities that are at odds with to help them out with feedback?
