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The Impact of Media Content on Representation and Bias

• Watch/listen to 4 different types of media content from below. The 4 media content you choose must all be different and not used twice (i.e. two drama films)
Local News program National News Program
Longform feature TV/Film Drama
TV/Film Documentary Non-fiction Podcast
Website news article Podcast (no comedy)
Fictional content
Provide the following information:
• What type of content:
Name of content:
When released/aired:
Summary of the content (what is this story about?):
• Analyze the lead and supporting characters. Through your observation of the content, what are the characters’ strength and weaknesses? Do they possess any stereotypes? How do they represent their role in terms of race, gender, and class?
• Analyze the show scenes. What scenes stood out to you in terms of race, gender, class portrayals? If warranted, run the ‘Women Stereotype’ and/or ‘Black Stereotype’ tests. Make sure you note when in the content it happened (i.e. 1 hour, 6 minutes into the movie). Was the portrayal positive or negative? What made you come to that decision?
• Finally, which of the 8 media theories can you apply to any part of the content? List when it happened, describe the scene(s), and why you felt it falls within the media theory.
Non-fiction content
Provide the following information:
What type of content:
Name of content/show:
When aired:
Summary of the content (What is the story about?):
• Where in the media bias chart does the source of this information found?
• Bullet point the facts that have been disseminated in this story. Are they within context or has information been skewed or omitted to appease the content maker’s audience?
• Review the quotes or soundbites used. List the name and title of the person (or organization source). Are they a primary (Immediate, first-hand accounts of a topic, from people who had a direct connection with it) or secondary source (https://umb.libguides.com/PrimarySources/secondary )? Does their information match the context of the story?
• Using the media bias chart, find the same story from a media source that’s on the opposite spectrum. What factual information matches? What factual information differs from your original source?

Sample Answer

 

The Impact of Media Content on Representation and Bias

In today’s digital age, media content plays a significant role in shaping our perceptions of the world and its various facets. From local news programs to documentaries, each form of media has the power to influence how we view different issues, including race, gender, and class. Analyzing media content through the lenses of character representation, stereotypes, and media bias can provide valuable insights into the messages being conveyed. Let’s delve into two distinct types of media content – fictional and non-fictional – to explore these aspects further.

Fictional Content Analysis

Name of Content: TV/Film Drama “The Crown”

– Type of Content: TV/Film Drama
– Release Date: November 4, 2016
– Summary: “The Crown” chronicles the reign of Queen Elizabeth II and the events that shaped the British monarchy.
– Character Analysis: The lead characters, including Queen Elizabeth II and Prince Philip, exhibit strengths such as resilience and dedication but also weaknesses like struggles with personal relationships. While some characters may fall into traditional stereotypes associated with royalty, the show delves deeper into their complexities beyond surface perceptions.
– Scene Analysis: A scene where Queen Elizabeth II confronts gender expectations as a monarch stands out, challenging traditional roles. The portrayal is nuanced, showcasing both the pressures and freedoms that come with her position.
– Media Theory Application: The Uses and Gratifications theory can be applied to viewers’ engagement with “The Crown,” as it explores how audiences actively seek out media content to fulfill certain needs, such as entertainment or historical insights.

Non-fiction Content Analysis

Name of Content: Podcast “Serial”

– Type of Content: Non-fiction Podcast
– Airing Date: October 3, 2014
– Summary: “Serial” investigates a real-life murder case and explores the complexities surrounding the conviction of the accused.
– Media Bias Classification: Positioned on the Media Bias Chart, “Serial” falls under the category of investigative journalism, aiming to present facts objectively.
– Factual Dissemination: The podcast presents a detailed account of the murder case, providing context and multiple perspectives on the events leading up to the conviction.
– Source Review: Interviews with primary sources, including witnesses and individuals involved in the case, lend credibility to the information shared in the podcast.
– Comparative Analysis: Contrasting “Serial” with an opinion-based news article may reveal differences in interpretation and emphasis on certain facts, highlighting varied perspectives within media coverage.

By critically analyzing both fictional and non-fictional media content, we gain a deeper understanding of how representation, stereotypes, and bias manifest in different forms of storytelling. These insights prompt us to engage with media content more discerningly, recognizing the multifaceted nature of narratives and their impact on our perceptions of society.

 

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