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Objective: To analyze the effects of globalization on international business and to develop strategies for companies to navigate a globalized marketplace.
Instructions:
- Research the concept of globalization and its impact on international business. Cite five sources.
- Select a specific industry or company that has been affected by globalization and conduct a case study analysis.
- Identify three key challenges and three opportunities presented by globalization for the industry or company you have chosen.
- Develop a strategy for the industry or company to capitalize on globalization opportunities and to mitigate the challenges.
- Use examples and evidence from your research to support your analysis and recommendations.
- Prepare a three-page written report of your findings and recommendations, including an executive summary and a conclusion.
