Our orders are delivered strictly on time without delay 
The construction industry is sometimes described as behind the times (a dinosaur). Do you agree? Yes, No, Why? Does this negative perception affect our industry? What needs to be done to change this image? Give an example and use scholarly resources to support your posts.
Sample Answer
The Evolution of the Construction Industry: Breaking the Dinosaur Image
Introduction
The construction industry has long been associated with tradition and resistance to change, earning it the moniker of a “dinosaur” in modern times. While some may argue that this label is warranted, a deeper examination reveals a more nuanced reality. This essay will explore the perception of the construction industry as being behind the times, assess its impact on the sector, and propose strategies to shed this image.
Thesis Statement
While the construction industry has been slow to adopt certain technological advancements compared to other sectors, it is not entirely accurate to label it as a dinosaur. The negative perception surrounding the industry can impede progress and innovation, but concerted efforts to embrace change and implement modern practices can help reshape its image.
The Perception of the Construction Industry
The construction industry’s reputation for being slow to change stems from its historical reliance on traditional methods and resistance to innovation. Compared to sectors like technology or finance, construction has been perceived as lagging in terms of adopting new technologies and practices. This perception has been reinforced by instances of cost overruns, delays, and inefficiencies in construction projects, further solidifying the industry’s outdated image.
Impact of the Negative Perception
The negative perception of the construction industry can have significant consequences. It may deter talented individuals from pursuing careers in construction, leading to a skills shortage in the sector. Additionally, clients may be wary of investing in construction projects due to concerns about reliability and efficiency. This can ultimately hinder the industry’s growth and competitiveness in a rapidly evolving global market.
Strategies for Change
To overcome the dinosaur image associated with the construction industry, proactive measures must be taken. Embracing technological advancements such as Building Information Modeling (BIM), drones, and prefabrication can enhance efficiency, accuracy, and sustainability in construction projects. Investing in training programs to upskill the workforce and promoting a culture of innovation and collaboration within construction firms are also crucial steps towards modernizing the industry.
Example of Progress
One notable example of a construction company that has successfully shed the dinosaur image is Katerra. By leveraging technology and data-driven approaches, Katerra has revolutionized the construction process, reducing costs and timelines while improving quality and sustainability. Their innovative business model challenges traditional practices and demonstrates that embracing change can lead to success in the construction industry.
Scholarly Resources
1. McKinsey & Company. (2017). “Reinventing construction through a productivity revolution.” McKinsey Global Institute.
2. Bryde, D., & Broquetas, M. (2013). “The project benefits of Building Information Modelling (BIM).” International Journal of Project Management, 31(7), 971-980.
3. Gai, K., & Javernick-Will, A. (2016). “Promoting innovation in construction projects through organizational culture.” Journal of Management in Engineering, 32(6), 04016014.
In conclusion, while the construction industry may have been perceived as a dinosaur in terms of innovation and progress, it is not too late to change this narrative. By embracing technology, fostering a culture of innovation, and showcasing successful examples of modernization, the industry can shed its outdated image and thrive in the 21st century.
