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Describe the competitive strategic approach of your venture. Will your venture compete through cost leadership, differentiation, or through a niche or focus approach? To make this decision, you must articulate what you do very clearly, and you must understand your market. It is recommended that you begin by defining your competitive strategy in terms of Porter’s generic competitive strategies.
Focus your discussion on the following:
How will your competitive approach shape your financial plan?
Explain how you are adjusting your financials to accommodate your competitive strategy.
