Virgin Galactic: Diffusion of Innovation in Space Tourism?: https://hbsp.harvard.edu/tu/6e349367
Considering the case “Virgin Galactic: Diffusion of innovation in space tourism?”, and answer the
following 2 questions.
Please, use a maximum of 15 rows for each answer.
1. At the industry-level what are the factors determining the strength of the competition? What factors
should Branson consider while forecasting market demand?
2. Should Branson pursue business opportunities such as intercontinental space travel, or should he
focus only on space tourism? Why?
Skip to content