The Significance of “Difference” in the Construction of Gender in Advertising

In “Woman Is an Island,” Judith Williamson writes, “Living in liberal democracies, we are accustomed to ‘difference’ appearing as a form of ‘balance,’ as we are shown opposing points of view in controversial TV programs, or in the form of ‘choice,’ as we are able to choose between different brands of cornflakes when shopping” (100). Discuss the importance of “difference” to the construction of gender in advertising.