The Power of Print Advertising: Analyzing Effective and Ineffective Campaigns

Choose a product. Choose one print advertisement that you feel would make you want to buy the product and one that wouldn’t. Discuss the advertisement that you thought was successful. Why do you think it worked? What made you want to buy the product? Was it priced right? Discuss the ad that you didnt think was successful. Why do you think it didn’t work? Why didnt you want to buy the product?