Select a large U.S. company (e.g., Walmart, Apple, Microsoft, etc.) and evaluate its managerial decisions in several different areas. Address all of the following areas, using section titles:
Provide an introduction and a conclusion. You may present a general purpose of your final paper and your writing plan in an introduction. A conclusion can be drawn from your discussion in the main body of your paper.
Describe the history of the company.
Evaluate the company’s products and primary markets, domestic and/or global.
Examine the company’s pricing strategies and nonpricing strategies to maximize its profit. Nonpricing strategies include advertising, product differentiation such as function, design, and/or model, enhanced service quality, etc.
Appraise any sources of risk or uncertainty in the company’s operations and decision making. You may need to clarify the difference between risk and uncertainty.
Assess any asymmetric information issues that the company experienced during the previous five years. What were the adverse selection and the moral hazard problems that the company encountered?
Analyze the principal-agent problems that the company may have. Begin your discussion with the definition of the principal-agent problem.
Evaluate if the company has any current issues that the CEO may want to resolve or improve.