Rowland Lorimer and Jean McNulty claim that “the word mass encourages us to think of the audience as a vast undifferentiated agglomeration of individuals lacking social bonds and alienated from society by unskilled meaningless work, subject to the vagaries of markets” (1992, 36). Do you think the terms “mass culture” or “mass media” and all that they connote tend to mask some important social and cultural dimensions? Why or why not?
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