Evaluate methods to sustain benefits from a Business Process Management (BPM) project.PC-3.5: Engage in career development and advancement strategies, including effective networking, mentoring, and creating a personal brand.In this assignment, you will use the case study titled GoDaddy and the Holy Grail to analyze the issues of the performance review process at GoDaddy. The case study focuses on the people phase of the BPM process to determine the pay equity of women at GoDaddy. The performance review process is used as a determining factor for advancement at GoDaddy. The case study highlights the importance of diversity, equity, and inclusion (DEI) in the workplace, specifically in pay equity. The assignment revisits the people development phase in ensuring that the best talents are identified and selected for career advancement opportunities. Analyze the case study GoDaddy and the Holy Grail (using the link in the syllabus) and support your answers with research on career development and performance review processes through the Library and the Internet by answering the following questions.What are the systemic issues at GoDaddy? Explain and justify your answer.How can Monica Bailey leverage the Womens Leadership Lab to complete the performance review project? Explain and justify your answer.How can the performance review process be used to promote the personal brand of diverse employees?Identify ways Bailey can improve the performance review process to improve career development and advancement opportunities. Explain and justify your answer.