Social Media Mix (Individual)
Provide an overview of the types of platforms you will utilize. Each team member will then provide expanded details for one of the platform categories listed below. Put your name on the platform category you completed. Insert page breaks so that each platform category appears on its own page. One page per section in SMA07.
For each platform category selected, explain why the platform is appropriate for helping you achieve your social media objectives (state the objective) do objective 3 and 4 from the file i attached to you, given your social media strategy. For
each platform category, identify a specific platform to utilize, explain why you chose that platform, and describe how the platform will be utilized to help accomplish your social media objectives. Provide examples and visuals for possible content or posts. Relate back to your personas.
Platform Categories*
Social networking sites
Microblogging sites
Publishing tools
Collaboration tools
Rating or review sites
Photo sharing sites
Video sharing sites
Personal broadcasting tools
Virtual worlds
Location-based services
Widgets
Social bookmarking and news aggregation
Group buying.
SMA08: Evaluation (Team)
Describe how you will track your progress towards achieving each of your social media objectives, including the metrics you will use and why these are appropriate. Metrics can be provided by a recommended vendor such as one of the ones for which you earned platform certification. Be specific by objective.
Keep in mind that monitoring performance includes tracking, measuring, and evaluating .