Imagine you are working as an Assistant Marketing Consultant. As part of your role, you have been asked to research the health snack food industry in Australia and to produce a market analysis report.
Explain the role of marketing as an integrated business activity
Critically apply the principles of marketing strategy and planning to a variety of business problems
https://my-ibisworld-com.ez.library.latrobe.edu.au/au/en/industry-specialized/od5486/industry-at-a-glance