Create an in-depth interview guide as a means of primary research for your public relations campaign or program and schedule an in-depth interview with a representative sample of your target audience as an interviewee. A member of the military!
[Process of Building an In-depth Interview Guide and Scheduling an Interview]
1. Build an in-depth interview guide.
– Identify a few important topic areas of the interview. Typically, it is crucial to ask about messengers (i.e., who would be an effective source of information), messages (i.e., what kinds of messages would appeal to target audiences), channels/media (i.e., what kinds of message distribution means would be effective to communicate with target audiences), and other incentives and barriers of an effective public relations campaign or program.
– Create specific questions under each topic area.
– Test the in-depth interview guide before administering it.
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