Tag: Personality tests

Personality Tests

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Select two of the personality assessments from the Personality Tests list below. Compare the two personality assessments and respond to the following questions:
· Describe the history of each test.
· Who developed it and why?
· Where would it be administered? (as part of a job interview, in a psychiatric setting, to determine a field of study, to set up a good dating match)
· What is your opinion of each test? Be sure to include evidence to support your opinion.
· What are the pros and cons or strengths and weaknesses of each test?
Personality Tests
· The Rorschach Inkblot Test
· The Thematic Apperception Test (TAT)
· Rotter’s Internal Locus of Control Test
· The NEO-PI Test
· The MMPI-2 Test
· The Myers-Briggs Type Indicator (MBTI)

Personality tests

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Personality tests are used quite frequently today for a variety of purposes. These range from the human resources department identifying the candidate who is the most likely to fit in and succeed within the organization to marketers identifying certain personality characteristics of customers who might be the most interested in its product(s). This would be considered the primary target market. Google personality tests relating to consumer buying. Using concepts discussed in this unit’s lesson, compile a paper that addresses how personality tests conducted by marketers aid them in understanding their target market. Make sure to address the topics below.
Identify a personality test used by marketers, describe how it works, and identify the type of information that might be provided to a marketer by this test.
Explain how consumers interpret information about products and people through their perceptions, learning, and memory.
Describe how self-perception influences consumers’ buying decisions.
Explore how the intricacies of consumers’ personalities affect their buying decisions and, ultimately, their lifestyle choices.

Personality tests

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Personality tests can reveal or confirm personality traits which strongly represent who you are. At the same time, they can highlight traits you might be unaware of. Consider what we have read in class today and complete one of the following personality assessments:

The Big Five (Links to an external site.)

Jung Typology Test (Links to an external site.)

Cattell’s 16 Personality Factors (Links to an external site.)

When you complete the assessment, write a discussion post which addresses the following:

Do you feel the results accurately portray your actual personality? Why or why not?
Do you feel your results are valid/reliable? Why or why not?