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Tag: Nike's Core Competency: The Risky Business of Creating Heroes."

Nike’s Core Competency: The Risky Business of Creating Heroes.”

Posted on June 1, 2023 | by Brian Leakey

The case discusses the risks associated with using celebrity athletes in marketing. Discuss another company that experienced negative situations with using celebrity athletes. Do you believe they handled the fall-out well? Why, or why not?

Posted in Risk Management | Tagged Nike's Core Competency: The Risky Business of Creating Heroes."

Nike’s Core Competency: The Risky Business of Creating Heroes.”

Posted on June 1, 2023 | by Brian Leakey

The case discusses the risks associated with using celebrity athletes in marketing. Discuss another company that experienced negative situations with using celebrity athletes. Do you believe they handled the fall-out well? Why, or why not?

Posted in Risk Management | Tagged Nike's Core Competency: The Risky Business of Creating Heroes."

Nike’s Core Competency: The Risky Business of Creating Heroes.”

Posted on June 1, 2023 | by

 

The case discusses the risks associated with using celebrity athletes in marketing. Discuss another company that experienced negative situations with using celebrity athletes. Do you believe they handled the fall-out well? Why, or why not?

Posted in Business | Tagged Nike's Core Competency: The Risky Business of Creating Heroes."

Nike’s Core Competency: The Risky Business of Creating Heroes.”

Posted on June 1, 2023 | by

 

The case discusses the risks associated with using celebrity athletes in marketing. Discuss another company that experienced negative situations with using celebrity athletes. Do you believe they handled the fall-out well? Why, or why not?

Posted in Business | Tagged Nike's Core Competency: The Risky Business of Creating Heroes."

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