Address three key questions concerning the digital business (Warby Parker, Etsy, or Method Products), focusing on an analysis of the organization’s macro-environment, essential steps in establishing a digital business presence, and necessary systems for crafting an effective digital presence. Responses should delve into the organization’s digital business and marketing strategy, utilizing vocabulary and theories discussed in the course to analyze and evaluate their chosen company’s digital strategies.
1. Macro-environment Analysis: Assess the external factors influencing the chosen digital business, including market trends, regulatory environment, and competitive landscape. How do these factors shape the opportunities and challenges faced by the organization?
2. Steps to Develop a Digital Business Presence: Outline the key steps involved in establishing and enhancing the digital presence of the chosen digital business. Consider aspects such as website development, social media engagement, e-commerce implementation, and digital marketing strategies.
3. Requisite Systems for Crafting a Digital Presence: Identify and discuss the essential systems and technologies required to support the digital presence of the chosen digital business. This may include content management systems, customer relationship management software, analytics tools, and e- commerce platforms.