Create a Messaging and Content Strategy
• Goals the content strategy is looking to accomplish
• List the audience the content is targeting
• Include the keywords (list them out, 10 keywords)
• Campaign (goal, audience, messages, channels, metrics)
• Content types (select at least form factors/assets – example blog, email, )
• Content frequency (weekly, consistency)
• Content team (who writes, provides expertise, edits)
• Content process (what are the steps for publishing)
Requirements
• Use LifeSpan’s Ampera or a product of your choosing https://www.lifespanfitness.com/products/ampera-under-desk-bike