Select one of the multinational corporations listed below. They have all experienced at least one major setback due to cultural indifferences. Target, Walmart, Pepsi, Coca-Cola, Nike, Starbucks, Best Buy, Home Depot, McDonald’s, and Airbnb. Be sure to address each prompt below. Be sure to include course content.
1. Briefly describe your selected company (industry/major competitors, revenue, 2 key financial ratios).
2. What Country or Countries did the company have problems within?
3. Briefly describe the issue and what cultural values they did not consider that caused their issue to develop.
4. What cultural values were supported, if any?
5. How was their issue resolved and/or did it result in withdrawal?
6. What could/should the management team learn from this experience?
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