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Evaluate Marketing Website Assignment: Access the following Website: https://www.myfoodandfamily.com/
Kraft Foods uses this Website as a part of its marketing strategy. Review the Website and write a 2 page paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done better.
a. The marketing strategy should address how you will differentiate your company from competitors.
b. Frame your marketing plan to show potential investors what factors will make your product or service more desirable than those offered by the competition.
c. You should present information to show your plan is well-researched and includes reasonable assumptions.
d. In addition, the work should illustrate that the proposed company is not entering a declining industry or market segment.
e. Tables and figures must be introduced in the narrative.
f. The marketing plan should include:
i. Analysis of the business opportunity
g. Target market inclusive of potential customers and their location
h. Location of your business
i. Economic, demographic, and geographic factors which may influence the success of the proposed venture
2. Organizational Success Strategies
a. Present a 1-2 page summary of the vision of the company’s success.
b. Show what strategies will be adopted to ensure the overall success.
c. Identify and ethical dilemmas of your strategies and how it will impact corporate social responsibility.
In this section, use the four Ps of marketing to specifically explain your product, price, promotion, and place (or distribution) strategies. Identify any specific competitive advantages that you have for each P that you are using.
PositioningHow do you want your customer to perceive your product or service? What benefits will you offer? What is your sales strategy? Explain whether you will focus on business-to-business (B2B) or business-to-consumer (B2C) markets.
The goal of a marketing strategy is to increase sales and stay current with how a market is behaving. Present this strategy in a way that communicates why this strategy will be effective, and defend your claims. Remember that when creating a presentation, you should ensure that the elements used display a level of professionalism and do not distract viewers from the key points being presented.
Overall marketing campaign
Define the goals of your marketing campaign for your segment.
Determine channels through which you will market the product to your segment. Justify your response.
Develop a messaging strategy, including sample messaging, for each channel you identified.
One-to-one marketing campaign
Define one-to-one marketing, and describe how you will incorporate it into your overall marketing campaign.
Describe which stage(s) in the consumer buying process would best lend itself to one-to-one marketing.
3. Determine a one-to-one marketing strategy that would work for the stage(s) you identified and explain why it aligns with your segment.