Why do marketers need to care about social media
Why do marketers need to care about social media
A. Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following:
1. Identify two new products and/or services that the company can sell or offer to a global market.
a. Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.
b. Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.
c. Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.
2. Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.
a. Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market.
3. Discuss at least one distribution channel for the two new products and/or services.
a. Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces).
b. Analyze how the global supply chain may affect the product or service.
4. Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace.
a. Identify costs associated with developing and launching the new products and/or services.
b. Evaluate consumer acceptance of the price set for the new products and/or services.
c. Evaluate competitor prices for similar products and/or services.
5. Discuss the promotional strategy you will use to promote your products and/or services in a global market.
a. Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market.
i. Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics)
b. Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market.
B. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
C. Demonstrate professional communication in the content and presentation of your submission.
Do images have Finite Lives?
When we engage in marketing, we should ensure that we build relationships with our customers and ensure that our customers know they are important today and tomorrow. Using the web as a marketing channel is a widely used practice. However, not all web marketing efforts suggest that the customer is important, and there is a plethora of practices that frustrate and annoy web users.
When websites are unusable, potential customers often become frustrated and angry. We can be relatively certain that angry and frustrated customers are not likely to return to our site. When customers abandon us, growth prospects are nil. An effective and usable site is a strong aid to business growth.
For useful articles and videos about website usability, review this webpage from Nielsen Norman, Articles & Videos (Links to an external site.).
When you land on the webpage, review and analyze the site contents and then address the following:
Define site usability.
Retrieve two articles or videos, one that offers some sound usability practices and one that offers information about practices that frustrate usability.
Compare the information in the articles and critique two practices from each article.
Determine if specific changes would make the Nielsen Norman site more usable.
Question 2 (250 words)
The retrieved article above proposes a set of guiding principles organizations of all sizes can use to guide organization conduct at all levels. The principles are also useful as a starting point for developing an ethics policy tailored to a specific organization. Critique the article using the following as a guide:
Do the proposed standards have worldwide applicability? Why or why not?
The proposed code is framed by eight guiding principles. Are these principles adequate to define world-class ethics standards? If not, what is lacking?
Would you use the eight guiding principles as a foundation to guide behavior in your organization, or are the guiding principles more applicable to large, established organizations?
Offer a link to a video or an article that provides additional information about the codex discussed above or about other approaches used to define ethical business behavior.
In your Journal below, create a self-reflective report on what you have learned over the course. Consider the following points when writing your report:
• The knowledge you had before starting the course and the knowledge you have gained during the course.
• New perceptions you have about marketing.
• How the course has changed the way you think about business in general and marketing specifically.
You can give examples of how your decision-making or work behaviors have changed as a result of your learning experience.
Respond 300 words
In today’s global economy, marketing has become an important function to a firm’s success. There have been several stages in the evolution of marketing that illustrate how it has impacted society over time. These stages can be broken into five eras of marketing, which are 1. Simple trade era, 2. Production era, 3. Sales era, 4. Marketing department era, and 5. Marketing company era. Prior to the industrial revolution there was a subsistence economy where families consumed everything they raised and produced. There was no need to market what was produced (Perreault et al., 2020).
Once families began to produce products for market by selling surplus goods to distributors, the simple trade era began. Next came the production era where a company only produced a few distinct products to serve the needs of the marketplace. The assumption was what was made would be sold. By the 1930s there were so many companies that produced goods, that companies had to win customers to sell their goods. This was the beginning of the sales era. In order to be competitive, companies had to focus on selling the goods that they were producing (Perreault et al., 2020).
By the 1950s the economy was growing rapidly, and a new marketing era began. The marketing department era began, and companies evaluated everything from research to production and sales. One marketing department would oversee all the firm’s plans for marketing. Finally, the marketing company era evolved in the 1960s. Instead of short term planning, the marketing company guides the efforts of the entire company and sets long term plans of five or more years. This has led to the most important marketing function for society, which is the marketing concept and marketing orientation. A company aiming all efforts to customer satisfaction at a profit is the marketing concept, and a marketing orientation is used by firms to attempt to produce what customers need (Perreault et al., 2020).
Economic systems in society are impacted by marketing systems. We are free as consumers to choose the goods and services we prefer in society, and we are able to enjoy the standard of living in society that marketing systems provide. The role of marketing in the prosperity and growth of America has been integral. These marketing systems have also been crucial to international trade and development. Marketing systems make contributions to economic systems through infrastructure development, efficiencies in markets, innovations, enhanced trade, international relationships, and economic prosperity, just to name a few (Wilkie & Moore, 1999).
Development of marketing systems has led to improvements in communication, transportation, and distribution. Governments benefit from taxes collected from firms and purchases, which supports communities and public programs. New efficiencies leading to mass marketing have decreased costs and prices and led to increased consumption and innovation. International development is improved with balance of trade, while growing in new opportunities (Wilkie & Moore, 1999).
The greatest marketing benefits in society can probably be seen in economic development. Nations with greater marketing percentages have higher GDPs. Economies transitioning to marketing systems rely on marketing expertise and strong planning as crucial aspects of their success. Other benefits are key to the consumer. Marketers drive the offerings to consumers and are advocates to ensure the customer gets what they desire, when they need it. New innovative products and solutions are brought to market to improve the quality of life of a society over time, with greater customer satisfaction as one of the ultimate goals of the producer (Wilkie & Moore, 1999).
New marketing concepts like sharing economies will continue to impact society in the modern lifestyle. Platforms for sharing include homes (Airbnb), vehicles (uber), data, and ideas. Often times technology platforms match sharing users with providers. Customers become both users and providers of their resources. A sharing economy will have a less traditional outlook on marketing and new tactics or strategies will be utilized. These shared offerings are accessed on a temporary basis and not owned permanently. Value is transferred between entities on a quid-pro-quo basis and relies upon internet based platforms to facilitate the transaction. Sharing allows the supply to be crowdsourced to ensure appropriate resources are available (Eckhardt et al., 2019). Marketing systems continues to change how it impacts society and offers consumers with solutions to meet their needs, when they need them.
Think of some transformational new businesses such as Starbucks, Apple, or Amazon. How was each different
from what came before? What was similar? Scale them in terms of “newness” from truly transformational to
substantial (some elements common to what came before, but new enough to create a subcategory). How did
each of these organizations develop a customer-centric business model?
Does marketing reflect the needs and wants of consumers or does marketing shape consumer needs and wants? Please answer this in 250 words or more.
What is green marketing?
How does it relate to corporate social responsibility (CRS) and marketing ethics?
Provide an analysis of a company that is practicing and promoting green marketing. Are they successful in their efforts? Why or why not?