Tag: Market Research

Market research is a necessary process to inform the strategic plan of health care organizations. Your eTextbook outlines seven ways that the quality of marketing intelligence can be improved. Some of these methods include data sharing with other organizations in order to save costs and time in duplicating efforts.

In today’s society, organizations must disclose how they use consumer information and if they share it with other organizations. As critical as marketing research is, there can be some ethical debates on how data is obtained.

Share your thoughts on how and why health care organizations must carefully balance the need to build trust with consumers along with the research they conduct. What ethical issues could exist in this process? Include your own experiences with organizations or customers asking you for information, if applicable.

You will research, as needed, one or more research-marketing-business articles from high-quality sources (secondary data sources), including professional
trade journals. Write a 2- to 3-page literature review (500 to 825 words), then develop hypotheses statements. This document should contain the following as
it relates to your Marketing Research Project (MRP):
Background information for the current study
Summary of the existing research related to your product or service
List of resources (bibliography) that reveal information that already exists on your product or service (in APA format)
Provide suggested sampling and other methodological approaches that have been successful in studying similar topics. Using the research found from your
literature review, develop hypotheses statements for your MRP product/service. Please evaluate your sources and make certain they are relevant to your
product or service. For help, review the six principles to evaluate the quality of information obtained from secondary data sources on pages 50–51 of your
textbook.