Reference Chapter 8 and 9 of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More.
You have been assigned the task as Marketing Manager to scan social media websites and try to mitigate the negative consumer postings from a recent crisis.
In your paper,
Explain how organizations use social media to communicate with their consumers through a crisis.
Evaluate how the negative comments were handled by the organizations.
Describe the importance of the theme of an advertising campaign in social media and how it can be used in this situation.
Assess a recommendation for better communication.