Tag: Global Marketing

Global Marketing

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Choose a foreign culture you are interested in (not your native culture China). In a 2-page, typed, double space report stapled in the upper left corner, discuss how 2 key elements of that culture may present challenges to a marketing organization that is not familiar with that culture. Afterward, please provide your thoughts/suggestions regarding how the company’s marketing mix can be used to address these 2 key elements. Source material for this assignment can be obtained from lectures and textbooks, as well as an internet search and published journal articles. Please provide a bibliographic list of your references at the back of your paper. Your grade will be based on the thoroughness of your analysis and research.

 

Global Marketing

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International Businesses face a variety of challenges when marketing their product/services in another country outside their home country. To overcome these differences and challenges, the international company has to adapt its marketing strategy accordingly in the host country (4 Ps of international marketing). See eText.
• Part 1: (a) Identify/describe an international company of your choice and the country that they competed in, outside their home country. (b): Discuss (with examples) how the company adjusted its business/marketing strategy in that host country. Your discussion should cover at least 2 of the 4 Ps of global marketing (1) Product design (2) Pricing strategy (3) Promotion strategy (4) Placement or Distribution channels.
• Part 2: Evaluate if the company has been successful in responding to the differences/challenges faced and the reason for your assessment. You should explain why the change was necessary for the company. Make sure you support your evaluation with support from credible sources. Reminder to give credit to original authors for their views/comments.

 

 

 

 

Global Marketing

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International Businesses face a variety of challenges when marketing their product/services in another country outside their home country. To overcome these differences and challenges, the international company has to adapt its marketing strategy accordingly in the host country (4 Ps of international marketing). See eText.
• Part 1: (a) Identify/describe an international company of your choice and the country that they competed in, outside their home country. (b): Discuss (with examples) how the company adjusted its business/marketing strategy in that host country. Your discussion should cover at least 2 of the 4 Ps of global marketing (1) Product design (2) Pricing strategy (3) Promotion strategy (4) Placement or Distribution channels.
• Part 2: Evaluate if the company has been successful in responding to the differences/challenges faced and the reason for your assessment. You should explain why the change was necessary for the company. Make sure you support your evaluation with support from credible sources. Reminder to give credit to original authors for their views/comments.

 

 

 

 

Global Marketing

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Choose a global company and a single market in which it operates.
Discuss the factors that constitute the economic environment of this type of business.
Explain why it is important to understand when markets are at different stages of economic development.
Explain how the World Bank’s four-category classification system, which measures gross national income (GNI), adds value to an organization.

 

Global Marketing

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QUESTION 1:
The economic systems section of Chapter 2 in Global Marketing discusses seven criteria to categorize an
economic system. Describe the economic system of the US based on these seven criteria.
Type of economy. Is the nation an advanced industrial state, an emerging economy, a -transition economy, or a
developing nation?
Type of government. Is the nation ruled by a monarchy, a dictatorship, or a tyrant? Is there an autocratic, oneparty system? Is the nation dominated by another state, or is it a democracy with a multiparty system? Is it an
unstable or terrorist nation?
Trade and capital flows. Is the nation characterized by almost completely free trade or incomplete free trade,
and is it part of a trading bloc? Is there a currency board, or are there exchange controls? Is there no trade, or
does the government dominate trade possibilities?

 

 

 

 

 

 

Global Marketing

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QUESTION 1:
The economic systems section of Chapter 2 in Global Marketing discusses seven criteria to categorize an
economic system. Describe the economic system of the US based on these seven criteria.
Type of economy. Is the nation an advanced industrial state, an emerging economy, a -transition economy, or a
developing nation?
Type of government. Is the nation ruled by a monarchy, a dictatorship, or a tyrant? Is there an autocratic, oneparty system? Is the nation dominated by another state, or is it a democracy with a multiparty system? Is it an
unstable or terrorist nation?
Trade and capital flows. Is the nation characterized by almost completely free trade or incomplete free trade,
and is it part of a trading bloc? Is there a currency board, or are there exchange controls? Is there no trade, or
does the government dominate trade possibilities?