Assignment Content
You will watch four videos focusing on the launch of the Disney Corporation’s Disney+ streaming service. The first three videos were published around the time of the launch of the service in late 2019. The last video was published in early 2021. I suggest that you watch the videos in the following order:
ABC News – Disney Plus launch
Everything You Need to Know About Disney Plus
Bob Iger CNBC News interview
How Disney+ Became a Stream Service Heavyweight
Provide a written response to the scenario below. Write at least one page but not more than two pages:
In the last two videos, Disney corporate officers discuss several aspects of organizational strategy about the launch of Disney+ and the landscape in 2021 Disney must navigate in a Covid-impacted entertainment world. Choose one of the corporate strategies discussed in the text, explain the strategy and explain why you think they are Disney is using this strategy. Incorporate the questions below into your answer. Please note: I am not looking for your personal strategy. I am looking for you to use one of the strategies that is discussed in the text.
Who is the strategy aimed at?
Why is this a good strategy or a not a good strategy?
What advantages do you think Disney brings to streaming?
Videos:
ABC News Disney plus launch
Everything you need to know abouthttps://www.youtube.com/watch?v=cLfn4bRHmsA
Bob Iger CNBC News
How Disney+ Became a Streaming Service Heavyweight WSJhttps://www.youtube.com/watch?v=MVuBMhXhLks