What is the difference between customer relationship management, supplier relationship management, and employee relationship management? Give a specific example of each one.
Tag: Customer Relationship Management
Customer relationship management
What is the difference between customer relationship management, supplier relationship management, and employee relationship management? Give a specific example of each one.
Customer Relationship Management
1. Contact Management
Contact management, an element of CRM that sometimes goes by customer management software, is a vital
CRM capability. It allows users to segment your contacts into groups to organize and better cater to them. With
this CRM capability, you’ll be able to gather crucial customer data and bolster your marketing strategies when
introducing new products. It also improves the personalization of all contacts with customers, making them feel
important and catered to. This is a key factor in customer satisfaction!
2. Sales Team and Customer Opportunity Management
Quantifying the opportunities that your sales team has with customers is a relatively basic feature of CRM.
Referred to as lead scoring, it allows users to identify the customers that are most likely to convert. This helps
streamline sales/marketing teams, improve efficiency and optimize your sales process.
Customer Relationship Management
1. Contact Management
Contact management, an element of CRM that sometimes goes by customer management software, is a vital
CRM capability. It allows users to segment your contacts into groups to organize and better cater to them. With
this CRM capability, you’ll be able to gather crucial customer data and bolster your marketing strategies when
introducing new products. It also improves the personalization of all contacts with customers, making them feel
important and catered to. This is a key factor in customer satisfaction!
2. Sales Team and Customer Opportunity Management
Quantifying the opportunities that your sales team has with customers is a relatively basic feature of CRM.
Referred to as lead scoring, it allows users to identify the customers that are most likely to convert. This helps
streamline sales/marketing teams, improve efficiency and optimize your sales process.
Customer relationship management
Reflect the application of course material to an organization/ brand that is assigned to you for the purpose of the individual assignment. You will be required to collect and analyze company data and consumer data relating to the organization/brand. Your work should focus on analytical and reflective thinking about the issues. You should concentrate on outlining connections you make between theory and practice; concepts and observations; readings and experience; old and new knowledge, etc. That is, you should apply the Customer Relationship Management (CRM) concepts and theory that are discussed in the weekly seminars for your reflections on, response to, or analysis of, an event, experience or concept.
Enterprise Architecture
Enterprise Information Technology solutions vary. A goal of enterprise IT is to provide solutions to the entire organization. Conceptually, an EA framework is a context that provides both support and data access for daily operations and business processes. Customer-centric enterprises have a need for enterprise IT solutions, such as:
Customer Relationship Management (CRM)
Supply Chain Management (SCM)
Enterprise Resource Planning (ERP).
Using the textbook and other resources, compose a paper that provides the following:
(a) a working definition of Enterprise Architecture (EA) including guidelines that focuse on the collaborative aspect of EA.
(b) a description of an application of EA. By citing a meaningful example, associate the core activity performed by an enterprise architect as it applies in real business.
(c) an example of risk management and a potential mitigation for a representative risk scenario.
In relation to these three enterprise IT solutions in a business-IT framework, provide
(d) an analysis the selection, implementation, and support for one of these solutions into real-world business-IT scenarios. Finally,
(e) an explanation about a selected solution (CRM or SCM or ERP) as it relates to IT infrastructure and integration of legacy system using middleware or as it related to a fit with business processes.
Please cite some diagrams in the paper, just like the diagrams in the attached sample papers. Also please follow the format of the sample paper. Thanks!!!
The Week 1 deliverable is a 2-3 page paper (per each person) in Word format which contains one or more diagram(s). Be sure to cite sources used. Upload as an attachment to week 1 drop-box. This first paper serves as a foundation for ideas in Week 2, 3 and 4.