Tag: Crisis communication case studies

Crisis communication case studies

Posted on | by Brian Leakey

Review the crisis communication case studies in the Liberman texts; review the assigned readings and watch Conversations In Crisis 4 with Arturo Nunez.. (Links to an external site.) (Links to an external site.)

In at least three brief paragraphs (30 to 50 words each):

1 — Choose one or more Nike communications crises and describe how the company was effective or ineffective in its response.

2 — Discuss another company in which you have strong brand loyalty, and how/why the brand has cultivated that emotional bond with you.

3 — Describe how you believe that brand loyalty might be threatened or strengthened in a crisis, and why.

Crisis communication case studies

Posted on | by Brian Leakey

Review the crisis communication case studies in both the Lachlan and Liberman texts, with
emphasis on the Carnival Cruise Lines “Poop Cruise” or the United Airlines overbooking crisis
(Lachlan Ch. 4). In at least two brief paragraphs (30 to 50 words each) describe:
1 — How you think the organization was effective or not, and why.
2 — Another organization that you’ve seen use a similar strategy in a communications crisis, and
if it was effective.
If you remember seeing news or social media reports of either of these incidents at the time,
describe your feelings about the crisis then and now. Did it affect your ongoing opinion of the
organization? References to crisis communication research/theories from the textbooks are
always suggested, as well.
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