Tag: Business: Klassik Styles hair Salon

Business: Klassik styles hair salon

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For your venture, determine the licenses and permits you must obtain for your business to be legal. Provide the following information for each legislative branch – federal, state, local:

License and permit that applies to you (NOTE: you most likely have more than 1 to consider)
Explain why the license and permit applies to your venture
Taxes you need to pay at the federal, state and local level
Types of insurance you are required to have
Privacy laws regarding any information you collect about your customers that you must satisfy

 

 

Business: Klassik Styles hair Salon

Posted on | by Brian Leakey | Leave a Comment on Business: Klassik Styles hair Salon

 

 

Using segmenting, targeting, and positioning, a marketing concept commonly referred to as STP, you have been able to distinguish who your target market is. Now it’s time to apply this knowledge to creating a go to market (GTM) strategy for your product and/or service. What is the essential value of your offering? For example, if you are a fine dining restaurant the essential value is a delightful meal. What matters more to your patrons; e.g. that your food is great or that you use plastic napkins instead of cloth? Your patrons would probably not stop coming to your restaurant because you use plastic napkins. However if the food quality was poor, all the cloth napkins in the world won’t bring them back. In the restaurant example, the core product is the food, and plastic napkins an ancillary item. Together they constitute the essential value and unique selling proposition (USP). But why chance it, spring for the cloth napkins. Apply the STP knowledge and create a go to market (GTM) strategy for your product and/or service.