Review the Marketing Spotlight: Best Buy case study in Chapter 16 of your textbook. Discuss why Best Buy has succeeded when so many other companies have failed. Reflect on what you think is next for Best Buy.
Review the Marketing Spotlight: Best Buy case study in Chapter 16 of your textbook. Discuss why Best Buy has succeeded when so many other companies have failed. Reflect on what you think is next for Best Buy.
1. Executive Summary
2. Business Overview, Corporate Governance, and ESR & DEIB
3. Economy & Industry Overview and Competitive Positioning.
4. Investment Summary & Valuation
5. Financial Analysis
6. Investment Risks
7. Appendices
Excel Requirements
Forecasted Financial Statements (B/S, I/S, CF/S, including at least five past years and at least five forecasted years)
2. Valuation (DCF) model with assumption tables
3. Cost of Capital (Discount rates) with assumption tables
4. Multiple (Relative methods) tables
5. Main financial ratios
6. Other working evidence to support the Word part