Discuss an advertising campaign that used violent imagery or sexual content. You may use the campaign you selected to analyze, or choose a new campaign.
Are there violent images or sexual content associated with the product? If so, what are they?
Is it overt or subtle in its tone? What is the anticipated reaction to the use of such content and images in advertising?
What does the academic literature on violent and sexual content in mass media suggest are the impacts of such content on individuals?
Provide at least 2 scholarly resources to support your answer.
Violence See, Violence Do? https://search-proquest-com.coloradotech.idm.oclc.org/docview/392667149?accountid=144789
Adolescents’ contact with sexuality in mainstream media: A selection-based perspective https://search-proquest-com.coloradotech.idm.oclc.org/pq1academic/docview/215277767?accountid=144789
Tag: Advertising Campaign
Advertising Campaign
Discuss the creative decisions in developing an advertising campaign. Give an example.
Advertising campaign
Choose an advertising campaign (Links to an external site.) (not a singular advertisement) for a particular product or service that has print and video ads and do a deep semiotic reading discussing what cultural mythologies are being reflected by the campaign. Consider these questions when you are developing your argument: What cultural myths/beliefs (like conspicuous consumption (Links to an external site.), the American Dream (Links to an external site.), counterculturalism (Links to an external site.), etc.) is the ad campaign perpetuating or deconstructing? What stereotypes (about race, class, gender, sexual orientation) is the campaign perpetuating or deconstructing? How does it compare to a similar ad campaign from the past? Are different ads in the campaign focusing on different mythologies?