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Analyze marketing decision support systems and their impact upon marketing management systems Analyze the appropriate marketing strategies to apply at each stage of the product life cycle Assess the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies Assess the major influences in current consumer and organizational buying decisions Construct a strategic marketing plan
What competencies were you able to develop in researching and writing the course Comprehensive Project? How did you leverage knowledge gained in the intellipath® assignments (Units 1–4) in completing the Comprehensive Project? How will these competencies and knowledge support your career advancement in management?
Marketers must consider the strategic implications of buyer behavior, market segmentation, product positioning, pricing, distribution, advertising management, and customer relationship management. Analyze how your strategic marketing plan fits with your mission statement and goals and what type of target audience would your pricing objectives likely to positively affect.
Detail how you will use customer relationship management to ensure loyalty to your product and the brand.
What role does technology play in supporting your customer relationship management plan?
Post an executive summary of your Comprehensive Project in the body of a post in this discussion (please do not use attachments). An executive summary is a one-page document that outlines the purpose, process, discussion, and findings of a report submitted to management. Chief executive officers (CEOs) often read and assess an executive summary before deciding to read the entire report, so this must be a high-quality narrative that demonstrates the significance of the work undertaken, the objectivity of research and analysis underpinning the report, and the credibility of the resulting conclusions.