Sustainable Transportation

Create a marketing plan for electric vehicles, for local government initiatives to convert the existing modes of transportation, address the concerns and challenges that a population has over the costs, charging range or charger availability.
Develop a strategic marketing plan for a real existing company of your choice stating clearly your chosen company’s background and the market where it operates. Your plan should include an assessment of the attractiveness of the chosen market segments and an actionable marketing strategy, matching the positioning and targeting strategy identified for these segments. You must also demonstrate alignment with one or more of the United Nations Sustainable Development Goals (UN SDGs).