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Find one successful and one unsuccessful outdoor advertising campaign. (You may select more than two). You may find out on the street or search for them online.
Explain the reasoning behind your selections.
Give information about;
The intended audiences
Marketing objectives of the campaigns
Fundamental creative/design components of the campaigns
Positive and negative aspects.
Are they integrated with other marketing communication channels?
Were they able to give the intended effect?
Were they able to reach the intended target market?
Why are they success/failure?
What would you change in them?
Your personal evaluations of the advertising/marketing campaigns.
