CASE STUDY 3-1″Strong Brands” Please respond to the following:
• Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands including Walmart you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why.
• Explain the affects you believe the Internet’s capabilities will have on the brands and what the owner of the brand should do in light of them.
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