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What is Strategic Marketing?
Learning Outcomes
Creating Value for Customers: Student can demonstrate an understanding of the concept of value creation.
The Role of the Customer in the Company’s Strategic Planning. Student can assess the company’s commit to serving customer needs as evidenced in a company’s mission statement.
SWOT analysis: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.
Directions
Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The same product/service will be used in all of the writing assignments.
