Social Media Mix Overview

 

 

 

 

Social Media Mix Overview

In our social media strategy, we aim to achieve the following objectives:
3. Increase brand awareness and engagement among our target audience.
4. Drive website traffic and lead generation.

Social Networking Sites (Completed by Jane Doe)

Platform: Facebook

Objective Alignment:

– Objective 3 (Brand Awareness and Engagement): Facebook is suitable for enhancing brand awareness through organic posts, paid advertisements, and engaging with followers through comments and messages.
– Objective 4 (Drive Traffic and Leads): By sharing website links, blog posts, and promotions on Facebook, we can drive traffic to our website and generate leads.

Utilization Strategy:

– Regularly post engaging content such as behind-the-scenes videos, customer testimonials, and interactive polls.
– Run targeted Facebook ads to reach specific demographics and drive traffic to landing pages.
– Respond promptly to comments and messages to foster engagement with our audience.

Microblogging Sites

Platform: Twitter

Objective Alignment:

– Objective 3 (Brand Awareness and Engagement): Twitter’s real-time nature allows for quick updates, sharing news, and engaging in conversations with followers, boosting brand visibility.
– Objective 4 (Drive Traffic and Leads): Sharing links to blog posts, webinars, and product pages on Twitter can drive traffic to our website and generate leads.

Utilization Strategy:

– Tweet industry insights, company updates, and promotional offers to keep followers informed.
– Use hashtags to increase discoverability and engage with trending topics.
– Host Twitter chats or Q&A sessions to interact with followers and drive engagement.

Evaluation of Social Media Objectives

To track progress towards achieving our social media objectives, we will utilize the following metrics:

Objective 3: Increase Brand Awareness and Engagement

Metrics:

1. Reach: Measure the total number of users who saw our social media posts to gauge brand exposure.
2. Engagement Rate: Track likes, comments, shares, and clicks to assess audience interaction with our content.
3. Follower Growth: Monitor the increase in followers over time to evaluate brand awareness expansion.

Objective 4: Drive Website Traffic and Lead Generation

Metrics:

1. Click-Through Rate (CTR): Measure the percentage of users who clicked on our social media links to visit the website.
2. Conversion Rate: Track the percentage of website visitors who completed a desired action (e.g., filling out a form) to assess lead generation effectiveness.
3. Lead Quality: Evaluate the quality of leads generated from social media efforts based on demographics, behavior, and engagement levels.

By consistently monitoring these metrics using analytics tools provided by certified vendors, we can assess the effectiveness of our social media strategies in meeting our objectives and make data-driven decisions to optimize performance.