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Why is writing considered the most important skill to have in social media?
What is the difference between brand voice and tone? How can they be incorporated into social media content?
Identify the different writing styles discussed in the chapter. Which ones do you feel are the most effective for brands? Identify a brand (that is not listed in this chapter) that has each of these writing styles.
What are some best practices when it comes to writing for social media? What are some things to avoid doing on social media?
Explain the difference between influencers, ambassadors, creators, and trolls/haters
Define audience segmentation and explain why it is important for social media professionals
Identify audience segmentation categories and how to apply them in a social media context
Explain the differences between influencers, ambassadors, creators, and trolls/haters
