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Find an ad that involves social and prestige suggestions—techniques based on the premise that you should buy or do something because many others do so (social suggestion) or some well-known person (celebrity) makes a recommendation (prestige suggestion).
Answer the following questions:
- Discuss what product this ad attempts to market and describe where the ad came from. Describe or attach
- Discuss which component(s) of attitudes (e.g., affective, behavioral, cognitive) to which the ad appeals. How can you tell? Was this a good strategy for this product/audience?
- Discuss the route of persuasion do the advertisers seem to use (e.g., central/systematic route vs. peripheral/heuristic)? Was that a good choice? Specifically, what central or peripheral cues are used?
- Does the ad attempt to describe the source of its product information (e.g., “dentists agree that _” or “experts suggest ?” Do these sources come off as credible and/or attractive? If there was no expert, do you think one would have helped? Why or why not?
