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As you learned in your readings, focusing on customer experience is a strategy used by many companies to compete in the marketplace. For some companies, the customer experience is a large part of their sales strategy as well. The three companies featured in the videos below are known for their unique corporate strategies. Watch the videos below and make note of what you learn about the service-profit chains within these companies and how their approach is designed to increase sales.
Video Links
Critical Lens: Aono, Yaffe, & Kober, “Neuroscientific Evidence in the Courtroom”
Potential Pop culture Subjects:
● Bull (2016 series) “Make Me” Season 1 – Episode 20
● Bull (2016 series) “Witness for the Prosecution” Season 2 Episode 15
● Bull (2016 series) “A Girl Without Feelings” Season 3 Episode 7
● Bull (2016 series) “Excessive Force” Season 3 Episode 3
● Bull (2016 series) “Off the Rails” Season 4 – Episode 18
