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Under what conditions and with what risk communication strategies, if any, can companies succeed in reassuring consumers who are sceptical of the safety of a company’s products or services and local residents living or working near a company’s hazardous site or plant or operations?
Support your analysis by comparing evidence about conditions for success and strategies from two industries, one of which should be concerned with risk communication to consumers about product or service safety and the other with risk communication to local residents about operational safety. Both cases should concern routine business work, not crisis or post-crisis conditions. Identify key differences and similarities between contexts.
