- Describe the product or service on which the company is focusing, including the company’s name and its significance.
- Revise the company’s mission statement based on feedback received in the Week 1 discussion thread, including the rationale for each component of the mission statement.
o Place the mission statement within quotation marks.
o Use the Mission Statement Worksheet on pages 72-73 of your textbook as a guide. - Describe the trends in your specific industry, focusing on your particular type of product or service.
o Research and outline industry trends.