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The key to performing a good case write-up is to ground your analyses and recommendations on sound strategic principles: take what you learned from the readings and apply it to the analysis of the case. You must be able to justify your position, not just recommend a position. Cases should be no more than 1 page, single-spaced, 12pt font, 1 inch margins. In most organizations, top management has a very short attention span. It is critical to for you to be able to make a coherent argument to your boss within 1 page for your ideas to get attention.
Your write-up is to be broken into three distinct parts (please provide headings for each part):
- Problem summary (1-2 concise sentences summarizing problem)
- Analysis of problem (Expand upon multiple facets of problem)
- Recommendations (Build upon any data analysis you may need to do to outline feasible recommendations, using facts from the case.)
