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Think of a relevant PRODUCT or SERVICE you RECENTLY PURCHASED (NOTE: not allowed – food, coffee, groceries, car wash, movies, music, or any low-ticket frequent purchase).
Answer the 5 questions on the search process you went through, using terminology from the textbook and respecting the word count for each response.
Describing Your Search Process (question and answer format):
Specify the following:
Product
Seller (Retailer/Store/Brand/Website)
Price
Date of Purchase
How did you become aware that you wanted or needed that product (the first step of the Consumer Decision Process)? (min. 100 words)
Describe how/where you looked for information to better help you make a decision (the second step of the Consumer Decision Process). (min. 150 words)
List 3 retailers/brands/products you considered when doing your alternatives evaluation and explain why they ranked higher than other options available (the third step of the Consumer Decision Process). (min. 180 words)
What were the 3 main factors that influenced your decision on the retailer/brand/product you ended up buying from when evaluating your best alternatives ((the fourth step of the Consumer Decision Process)? (200-300 words)
After you made the purchase, how did you feel? Satisfied? Dissatisfied? Explain why. (Last step of the Consumer Decision Process)? (150-200 words)
