Product Launch Strategy and Planning Brief

Explain which case you have selected, provide a rationale for why you selected
this particular organization, and describe what new product or service you are proposing for the organization. Include the proposed approach you will use for
product/process development. Also include a high-level deployment strategy and the overall plan with a Gantt chart that will be used as the framework to
introduce a new product or service into an existing facility. You can begin identifying key stakeholders that will need to be involved in the project.
Critical Elements
 Rationale: Lay out the rationale for the case selection and fit for the new product or service.
 Problem or Opportunity: Identify the problem or opportunity the new product or service will address.
 Company: Explain how the new product or service fits with the company culture and competitive marketplace.
 Approach: Identify, at a high level, the framework for developing the new product or service. Include any quality tools or techniques that you might
incorporate.
 Methodology and Planning: Define the methodology you think fits best for the particular product or service development within this given organization.
Begin the high-level planning with a project Gantt chart, leveraging tools such as Microsoft Project.